Company : Trainerize

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Job Description

Let's start with a bit about us:

ABC Trainerize is a fitness technology company part of ABC Fitness changing the way fitpros, gyms, and fitness businesses deliver personal training to their clients and members.

We’re on a mission to turn fitness visions into a seamless reality! With over 45,000 fitness businesses and 375,000 personal trainers using the app, training over 1.5M users around the world, Trainerize is making a difference in people’s health and fitness and helping them build better habits through technology powered by an online coach.

We are a product-driven company looking to win the hearts and minds of fitness coaches and fitness business owners worldwide. We're a team of hustlers, with a passion for fitness, having fun, and finding more ways to make the world a healthier place.

A bit about the role:

We're looking for a Senior Growth Marketing Manager with previous B2B SaaS experience to join our team.

The Senior Growth Marketing Manager is responsible for creating and executing powerful integrated campaigns that drive acquisition, conversion, expansion, and retention.
This is a high-visibility, revenue-driving role responsible for the growth of our largest market segment (personal trainers/independent fitness professionals).
At Trainerize, we use a product-led growth (PLG) and organic-first acquisition model, and we collaborate with our fantastic agency to help manage paid ads/performance marketing side of things.
We do not have a sales team.
You’ll need to get to know our market, customer segments, and product inside and out so you can build powerful campaigns and help weave those insights into our strategy.
You’ll keep one eye on our KPIs and targets at all times, diving into data and collaborating with our FP&A team where needed to help us understand the story behind the numbers and optimize our funnel.
This role reports to the Director of Growth Marketing.

A more detailed look at your key responsibilities:

Go-to-market and growth strategies

Support the creation and execution of the trainer segment growth strategy, working to help us achieve our segment-specific revenue and funnel targets.
Develop, implement, measure and optimize digital campaigns across multiple channels (prioritizing organic channels), identifying and executing on opportunities for optimization or experimentation.
Collaborate closely with the Product Adoption team to support and champion a product-led growth strategy.
Support our paid ads/performance marketing strategy by collaborating with our paid ads agency (you will not be managing paid ad campaigns directly).
Work with the content team to develop and leverage content throughout the marketing funnel to drive acquisition, conversion, expansion, and retention.
Deliver progress updates and performance reports regularly to marketing and growth stakeholders, tracking program performance against monthly, quarterly, and annual targets.
Execute the Pro segment go-to-market plan (Pro GTM): create and implement Pro-focused marketing campaigns, own Pro industry messaging, and leverage the Trainerize product releases for Pro segment growth.
Engage with our Product Marketing and Brand teams to manage ad-hoc, co-marketing programs for Pro-persona accounts.

Product, persona, and industry research

Work with our Product Marketing team to understand buyer profiles, journeys, pain points, and personas within new target accounts and existing customers.
Become deeply familiar with both the most common and potentially overlooked use cases for our product, the way our customers currently use it, and how they might wish to use it.
Understand the buyer and the end-user inside out. Build detailed buyer personas. Be the expert on your buyers: their wants and needs, how they buy, and their buying criteria. Be the expert on your end-users and how they use your product. Act as ‘the voice of the customer’ across all functions (i.e., product management, sales, marketing).
Strive to continuously deliver industry, market. and product insights to support product roadmap/positioning, campaign development, and other relevant areas and company growth.
Collaborate with our customer success and product teams to produce impactful collateral, feature messaging, and assets.

Content, events, and partnerships

Collaborate with content writers and brand team members to support the development of pro segment facing content in a variety of formats, including blog articles, guides, cheat sheets, webinars, tutorials, videos, digital tools, etc.
Identify opportunities to reach Pro-persona accounts through speaking engagements, cross-promotional campaigns, and partnerships. Develop presentations, talking points, and slide decks to execute on these opportunities.
Produce inspiring customer stories (case studies) and testimonials that highlight our customers' success and look for opportunities to leverage them as part of the marketing funnel where appropriate and effective
Create impactful thought leadership content pieces by researching relevant topics for particular personas, including pieces on the gym industry, health, digital fitness, mobile tech, and wearables.
Collaborate with our Brand Marketing team on PR opportunities to highlight our Pro accounts.

What we're looking for in the ideal candidate:

Who you are:

You have a proven track record of scaling high-impact, multi-channel go-to-market efforts for B2B SaaS companies.
You have experience taking an organic-first approach to growth, with positive results.
You’ve worked in product-led growth environments before and have experience leveraging your product as part of your growth engine/marketing funnel.
You have excellent communication skills and an unrivaled ability to clearly present complex concepts or material to both technical teams and customers.
You'd describe yourself as having a strategic and analytical mindset.
You enjoy having variety in your day and are comfortable prioritizing tasks and managing multiple projects on an ongoing basis.
You're a self-starter, internally motivated and goal-oriented; some might even describe you as competitive, and you think ‘game on’ when you're handed a target to achieve or a problem to solve.
You're incredibly resourceful and pride yourself on finding solutions even when there is no clear path. Starting from scratch and building new processes isn't scary to you—it's exciting!
You're an excellent team player with strong attention to detail who sees feedback as an opportunity to identify your blind spots, grow, and achieve amazing results.
You're comfortable with technology, and can pick up new platforms, tools, and features quickly.

Skills and experience:

4-8 years of prior B2B SaaS marketing/management experience (or equivalent skills and knowledge)
Bachelor's Degree or Diploma from an accredited university or college in a relevant or supporting field
Comfortable with basic data analysis, tracking and reporting activities and results, and navigating a spreadsheet
Basic graphic design and wireframe skills (we have an in-house designer who can help with more creative or larger projects, but we move really fast so being able to mix and match, edit, and create graphics for smaller campaigns is a must)
Proficient with Hubspot, Intercom, Figma, Hubspot, MixPanel, Asana
A background that includes marketing of software products, fitness, lifestyle, health, SaaS, or technology
A background or interest in fitness (Nice to have!)

Preferred Locations:

Remote-first or hybrid work model
Ideally based in Vancouver, Canada (so you can meet with the team in-person from time to time)
BC, ON, AB, NS (FTE)
Rest of Canada also OK (Contract-based)

Job Type: Full-time

Compensation: Competitive salary package and benefits

WHAT’S IN IT FOR YOU:

Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
Time Off – with our open PTO policy, you pick when you want time off when it’s best for you!
Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
Fitness Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
Discounts – access to discounts with our partners, such as Dell, Microsoft & many more.
Medical/Dental/Vision coverage
EAP – we get you help when you need it. Period.
Calm App +4 – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
And more! – so many benefits we couldn’t even fit them all here!

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:

ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com

ABOUT ABC:

ABC Fitness (abcfitness.com) is the premier provider of software and related services for the fitness industry, and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 31 million members of clubs of all sizes whether a multi-location chain, franchise or an independent gym.

Founded in 1981, ABC helps over 24,000 gyms and health clubs globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).

ABOUT TRAINERIZE:

At Trainerize, we want to be the best place to work and that includes creating a workplace where everyone feels comfortable and valued. We welcome people of different identities, abilities, backgrounds, experiences, and perspectives.

Every day we live our core values: Best Life, One Team, Growth Mindset

We are an Equal Opportunity Employer and encourage everyone who shares our passion and wants to support our mission to make fitness accessible to apply, including minorities, members of the BIPOC community, women, members of the LGBTQ2IA+ community, and individuals with disabilities.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

ABC Fitness

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