The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Venice, CA. Joe was one of the original ringleaders of Muscle Beach.
In his prime, he toured with Mae West, and was at the heart of the cozy connection that has always existed between the Muscle Beach fitness scene and the celebrity of Hollywood. Joe blazed a trail followed later by the likes of Arnold Schwarzenegger, Lou Ferrigno, and Dave Draper to name just a few – all of whom had significant Hollywood careers and an intimate connection to and love for World Gym. He truly was the father of the bodybuilding and fitness revolution.