Working within the Asian team, reporting to the marketing manager the influencer Executive will work alongside the rest of the Chinese marketing team to deliver successful influencer outreach, onboarding and support with marketing campaigns for Myprotein China.
Responsibilities will include but not limited to:
- Research and identification of suitable influencers across various categories including Fitness, Fashion, Sport and Lifestyle
- ownership of Myprotein China influencer database
- complete end-to-end relationship management with influencers from initial outreach to processing payments.
- input into creative campaign ideas and strategies to build global brand awareness
- use tools including Excel, Tableau, Google analytics to analyze and report on performance
- work closely with trading team to support the growth of China's revenue.