District Manager - West Coast

Alo Yoga
Los Angeles, California, United States CA


The District Manager for Alo's West Coast region is responsible for leading, managing and continuously developing all aspects of the designated region of business.  This includes but is not limited to employee relations, operations, inventory compliance, client retention, sales and service, development of store leadership teams, managing store budgets and profitability. This person is responsible for budgets, setting financial goals and working closely with HQ business partners to accomplish business objectives and exceed goals. They are accountable for creating and maintaining a positive and highly productive work environment in alignment with the company’s vision and ensuring that all stores are consistently achieving sales and profitability goals, operational objectives, merchandising standards and developing highly successful teams that will be motivated to grow, contribute, and advance with Alo.  


Business Leader 

  • Develop and execute the brand’s retail strategies including customer experience, client relations management, employee performance, and community connectivity increasing the brand awareness, driving traffic into the stores, and broadening and developing the clientele base.  
  • Local market knowledge of clientele base and brand competitors.  
  • Awareness of business trends that relate to the success of the store and brand. 
  • Make informed recommendations for store opportunities that will lead to increased sales, foot traffic and further enhance customer relationships and the overall in store experience.
  • Lead team by leveraging company tools, incentives & strategies to support meeting sales goals 
  • Formulate business development strategies to ensure long-term success
  • Set standards and objectives for different stores and departments
  • Evaluate performance using key metrics and address issues to improve it 
  • Consistently drive and motivate leadership and store teams to achieve and exceed individual sales goals and store KPIs (Conversion, Average Sales, UPT, etc.)  
  • Proactively network, teach and train the store teams how to consistently build lasting client relationships and lead with the Alo Sales + Service guidelines.
  • Identify opportunities in product, sales, and team development and strategically present ideas and solutions to corporate
  • Create a multi store and business strategy to further grow all aspects of the business including studio operations and set clear business expectations with the team members for all designated areas of the business. 

People Leader 

  • Conduct themselves as an Alo brand ambassador within the store, and in the local community. 
  • Proven ability to identify, source, and recruit high-potential talent for the Alo brand.  
  • Facilitate new hire onboarding, and on-going training of existing staff members.
  • Clearly and consistently articulate the company’s expectations to the store team.
  • Set performance goals and objectives for the store teams
  • Coach, develop, and motivate leadership teams through performance reviews.  
  • Consistently reinforce company standards and policies and hold teams accountable in partnership with designated business partners.
  • Ensure that all staff members adhere to wardrobe standards for the current season, and always represent the Alo brand.
  • Identify and establish an individual development plan to support professional growth aspirations and talent needs at Alo.
  • Ensure that the store team are experts in product knowledge, fit, performance and brand styling, giving them the tools to be incomparable sales and service professionals.
  • Ensure retention of top talent and succession planning in partnership with the corporate team. 

Operations Leader 

  • Optimize and oversee operations to ensure efficiency 
  • Undertake sound financial management to ensure stores are profitable and stay within budget  
  • Ensure compliance with company’s policies and operational guidelines
  • Ensure the store teams adherence to all store standards (cleanliness, maintenance, etc.) on selling floor and back of house  
  • Ensure all stores are complying with the company’s policies regarding cash processing, petty cash management and expense management.
  • Supervise inventory management to ensure store shrink is at or below company target  
  • Maintain Visual Merchandising standards and directives ensuring they are consistently upheld by the store teams. Collaborate with designated HQ partners on any changes and modifications to ensure the representation of the brand aligns with the company vision.
  • Manage headcount and payroll objectives for the designated stores in region.
  • Implement tactics to manage and maintain effective profit and loss strategy for the stores, with a focus on the controllable expenses.
  • Ensure that all transfers, consolidations, pricing, shipping/receiving are done in compliance with all company policies and procedures.  
  • Make well-versed recommendations to help improve the company’s operational systems and processes.  
  • Perform other projects as assigned.  

Business Partner 

  • Lead a team of store managers towards effective collaboration and attainment of goals 
  • Identify opportunities in product, sales, and team development and strategically present ideas and solutions to corporate 
  • Satisfactorily resolve all customer issues and/or complaints in a timely manner. 
  • Collaborate with cross-functional business partners to support organizational goals 
  • Communicate effectively and efficiently with all levels in the organization, including the executive team. 
  • Partner with field and corporate leaders to establish effective in-season long term strategies aligned with company initiatives.
  • Effectively communicate business results, store needs, opportunities and partner with HQ business partners on solutions to further grow and increase overall sales revenue.
  • Demonstrate an ability to navigate the organization with a balance of business need and brand culture
  • Conduct regular regional meetings (i.e. Monthly/Quarterly etc.) to motivate the team, and communicate brand activities and initiatives.
  • Consistently reinforce company standards and policies and hold staff accountable in partnership with corporate.
  • Report to senior executives on progress and business opportunities. Deal with opportunities by providing creative and practical solutions
  • Assist upper management in decisions for expansion or acquisition 

District Manager Qualifications: 

  • 7+ Years of Multi-Unit, high volume retail or related industry experience 
  • Working knowledge of MS Office (Word, Excel and Outlook)  
  • Extraordinary interpersonal and communication skills, both verbal and written 
  • Agile with the ability to handle multiple tasks in a changing environment
  • Highly Motivated by driving business in a fast-paced, innovative environment
  • Business owner mindset with an entrepreneurial spirit  
  • Independent work ethic, time management skills, and personal accountability  
  • Aligns with and embodies Alo’s values 

The base salary range for this position is $130,000 - $155,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits




This job is closed.