General Manager - Fashion Island

Alo Yoga
Newport Beach, California, United States CA


The General Manager is a true business owner for their store. They are responsible for leading, managing and continuously developing all aspects of their store's business. They are accountable for creating and maintaining a positive and highly productive work environment that aligns with the company's mission. They will be responsible for consistently achieving sales & profitability goals, operational objectives, merchandising standards and developing a highly successful Sales, Operations, and Visual team. 


Business Leader 

  • Develop and execute the brand's retail strategies 
  • Local market knowledge of clientele base and brand competitors 
  • Aware of business trends that relate to the success of the store and brand 
  • Demonstrate strong business acumen through KPI’s to develop and support business driving strategies 
  • Lead team by leveraging company tools, incentives & strategies to support meeting sales goals  

People Leader 

  • Ensure that the store team exudes Alo's mission and values to effectively communicate to our visitors who we are, what we do and why we do what we do 
  • Fosters an environment of growth, accountability and inclusivity through development, performance management, training and consistent coaching  
  • Conducts ongoing talent analysis of colleagues and establish career progression plans for key players and positions to result in retention of best talent and turnover reduction 
  • Establish internal & external pipeline through succession planning and recruitment strategy 

Operations Leader 

  • Partner with Operations & Visual Manager to maximize inventory accuracy and ensure replenishment needs are met 
  • Oversee and support execution of key operational and visual guidelines  
  • Champion strong visual standards for the sales-floor by leveraging business performance data 
  • Support a safe work environment and efficient operation  

Business Partner 

  • Collaborate with cross-functional business partners to support organizational goals  
  • Be a brand ambassador and create a culture that aligns with Alo’s mission 
  • Demonstrate an ability to navigate the organization with a balance of business need and brand culture 
  • Create and implement effective communication strategies throughout store  


  • 7+ years of retail or related industry leadership experience  
  • Working knowledge of MS Office (Word, Excel and Outlook)  
  • Extraordinary interpersonal and communication skills, both verbal and written 
  • Agile with the ability to handle multiple tasks in a changing environment 
  • Highly Motivated by driving business in a fast-paced, innovative environment
  • Business owner mindset with an entrepreneurial spirit 
  • Independent work ethic, time management skills, and personal accountability 
  • Aligns with and embodies Alo’s values
  • Seniority Level: Mid-Senior level


  • Generous employee discount for Bella+Canvas, Alo Yoga, and free membership to Alo Moves, with access to hundreds of streaming fitness and yoga classes with top instructors
  • Competitive medical, dental and vision plan options, and enhanced additional benefits such as free virtual access to mental health providers and new parent support for employees and dependents (Full-Time Employees)
  • 401K with company matching (Full-Time Employees)
  • Monthly Store Incentives
  • Clothing Allowance
  • Free yoga classes at any of our Sanctuaries

The Company’s General Manager base pay ranges from $80,000- $110,000/ year. Please also note, General Managers are eligible to participate in the Company’s Monthly Store Incentive which may result in bringing the total compensation to a higher range. Further, the range listed is just one component of the Company’s total rewards package for retail employees. Other rewards may include: clothing allowance, employee discount, 401K, competitive medical, dental, and vision plans, commuter benefits, Talkspace, and AloMoves.



This job is closed.