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Performance Marketing Manager (Invest and Member Marketing)

F45 Training, Inc.
Austin Texas United States

At F45, we are looking for a dynamic Performance Marketing Manager to join our growing team. The Performance Marketing Manager at F45 Brands will be responsible for planning, executing, and optimizing digital marketing campaigns and managing the organization of sales events. You will focus on driving customer acquisition, engagement, and retention through data-driven marketing strategies and well-organized sales events that align with our overall marketing and sales goals.

Why F45?

F45 is a global fitness community that is transforming the fitness industry with its innovative and high-intensity workouts. With over 2,000 franchises in more than 60 countries, F45 is a leader in the fitness industry. As a member of the F45 team, you will have the opportunity to work with passionate and driven individuals who are committed to making a positive impact on people's lives. You will also have access to ongoing training and development opportunities, as well as a range of benefits and perks. If you are looking for a challenging and rewarding career, F45 is the place for you.

Join us and be part of a global movement that is changing lives!


As a Performance Marketing Manager at F45 Training, you will…

  • Digital Campaign Management: Lead the creation and execution of franchise sales digital marketing campaigns across channels like paid search, social media, display, and affiliate marketing.
  • Sales Event Management: Coordinate and oversee sales events, ensuring they align with overall marketing and sales strategies.
  • Member Marketing Program Oversight: Direct the Member Marketing Program, overseeing marketing for upcoming studio openings, setting up and managing studio social media accounts in line with brand standards, and organizing social media structures within the franchise.
  • Franchise Network Guidance: Serve as a key advisor, offering expert advice and best practices to enhance marketing efforts across the franchise network.
  • Data Analysis and Reporting: Monitor and evaluate the effectiveness of campaigns and events, identifying key trends and areas for improvement.
  • Budget Management: Allocate and oversee budgets for digital campaigns and sales events to maximize return on investment.
  • Audience Targeting: Develop strategies to reach target audiences through digital and event marketing effectively.
  • Collaboration: Collaborate with sales, marketing, and other teams for unified campaign strategies and execution.
  • Testing and Optimization: Regularly test and improve digital marketing strategies and event approaches for optimal results.
  • Market Research: Keep up-to-date with the latest digital marketing and event management trends, integrating new and effective practices.
  • Vendor and Agency Coordination: Manage relationships with external vendors and agencies to support campaign and event execution
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in performance/digital marketing and event management, preferably in the fitness industry.
  • Strong track record in managing digital campaigns and organizing successful sales events.
  • Proficient in analytics tools (e.g., Google Analytics, Facebook Business  Manager)
  • Excellent communication, collaboration, and project management skills.
  • Ability to work in a fast-paced environment, managing multiple projects.

  • Competitive benefit offerings
  • Ability to be exposed to many areas of the business and grow with us
  • Embed yourself in the fitness and health space with our team

F45 is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status

This job is closed.