Taking the Digital Route: Pros and Cons of Becoming an Online Personal Trainer

For anyone interested in taking the plunge into the world of personal training, becoming an online personal trainer could be a great way to reach a wider audience than might be possible in a traditional gym setting. But as with any career change, it's important to weigh the pros and cons before making the switch. In this article, we'll explore the potential benefits and drawbacks of becoming an online personal trainer. We’ll also look at what it takes to be successful in this role, and how you can get started.

What are the advantages of being an online personal trainer?

Being an online personal trainer has many advantages! From having the flexibility of setting your own hours to connecting with clients from across the globe, the possibilities are endless. You have the ability to work with clients virtually, which allows you to take on more clients and help more people reach their fitness goals. You can also take advantage of the ever-growing technology tools that are available, such as virtual fitness classes, video conferencing, and apps, to make your job easier. Additionally, you can reach more clients by leveraging online marketing tools, such as creating a website, blogging, and social media. Ultimately, being an online personal trainer is a great way to make a living while making a difference in people’s lives.

What are the disadvantages of being an online personal trainer?

Being an online personal trainer can provide a great opportunity to work in the fitness industry without being limited to a physical location. However, there are some potential drawbacks to consider.

One of the biggest disadvantages of online training is the lack of direct contact with your clients. Without being able to meet in person, there can be a barrier to developing meaningful relationships with clients which can affect their motivation and engagement with the program. Additionally, without in-person feedback, it can be harder to spot form errors and provide appropriate adjustments to exercises.

Another disadvantage is that online training requires a higher level of technical competency. Without a physical space, you will need to be able to provide quality video calls, create engaging content, and develop effective workouts that can be done from home.

Lastly, online training may not be as profitable as running a gym or studio. You may need to charge lower rates in order to remain competitive in the market and have fewer opportunities to upsell products or services.

Overall, there are some significant challenges that come with being an online personal trainer, but if you are able to prepare for and overcome them, the rewards can be great.

How can online personal trainers overcome the drawbacks of working online?

Online personal trainers can overcome the drawbacks of working online by leveraging the convenience and flexibility it offers. For example, they can take advantage of video conferencing technology to provide clients with real-time feedback during workouts, as well as use mobile apps to track progress. Furthermore, they can create engaging and interactive virtual fitness classes and provide personalized programs that cater to the needs and goals of each individual client. Finally, online personal trainers can stay in constant communication with clients to provide motivation and support, helping them stay on track with their fitness goals. With the right tools and strategies, online personal trainers can make working online a rewarding and successful experience for both themselves and their clients.

If you are not a certified personal trainer yet, you can get easily become a personal trainer online with our Partner ISSA (the International Sports Sciences Association) and get a free evaluation kit, to see if the course is the right for you.

How can online personal trainers ensure a high level of customer satisfaction?

As an online personal trainer, the best way to ensure a high level of customer satisfaction is to provide a personalized training experience. This means tailoring the program to the individual’s needs, goals, and abilities. It also means providing support, motivation, and guidance throughout the process. Building a relationship with clients is also key to ensuring a successful outcome. This can be done through regular check-ins or even video calls. Additionally, offering a variety of services or programs can help to keep clients engaged and motivated over the long term. Finally, responding quickly to any questions or concerns from clients can help to build trust and ensure a positive customer experience.

What are the most effective marketing strategies for online personal trainers?

Online personal trainers have a unique opportunity to reach a wide audience and grow their business. To make the most of this opportunity, it is important to create an effective marketing strategy. Here are a few strategies that can help online personal trainers to get the most out of their digital presence:

1. Invest in a strong social media presence - Social media is a great platform to engage with potential clients and build a strong reputation. Make sure to post regularly with engaging content and interact with your followers.

2. Focus on organic search engine optimization (SEO) - Making sure your website and content is optimized for organic search engine rankings can help ensure that potential clients are able to find you.

3. Develop an email list - Email can be a powerful tool for staying connected with your clients and building relationships. Make sure to keep your list updated with engaging content and promotion.

4. Create content - Content can be a great way to build trust and credibility with your potential clients. Offer helpful advice through articles, videos, and other content formats.

5. Network with other professionals - Networking with other professionals in the fitness industry can be a great way to increase your visibility and find new clients.

By creating an effective marketing strategy, online personal trainers can reach more potential clients and grow their business.

How does a optimal pricing strategy for personal trainers look like?

Setting the right price for online personal training services is key to achieving success in this highly competitive field. Here are some of the most effective pricing strategies that online personal trainers can use to ensure they are well-compensated for their services while also attracting and retaining clients.

1. Tiered pricing - Offering different pricing bundles can be a great way to attract a wider range of clients. For example, you could offer packages for beginners, intermediate and advanced clients.

2. Discounts - Offering discounts for certain services or packages can be a great way to attract customers. Discounts can also help to reward existing clients for their loyalty.

3. Offering add-on services - Adding additional services such as meal plans, supplements or apparel can help to increase your overall revenue.

4. Pay as you go - Offering a pay as you go option can be a great way to attract budget-minded clients.

By offering a variety of pricing options, online personal trainers can create a pricing strategy that is both attractive and profitable. With the right strategy in place, online trainers can successfully attract and retain clients while also generating a significant income.


By summarizing the pros and cons, you can see that the arguments of being an online personal trainer are quiet in balance:


  • You can reach a larger audience, with potential clients from all over the world.
  • You don’t need to worry about the cost of renting out a physical space or equipment.
  • You can customize your program to fit your client’s needs more easily.
  • You can offer personalized one-on-one training sessions, or group classes.
  • You can offer nutrition guidance and other lifestyle advice in addition to exercise programs.


  • You don’t have the same personal connection with your clients.
  • You can’t observe your clients in person, which makes it difficult to assess their form and progress.
  • It can be challenging to keep clients motivated and engaged without seeing them in person.
  • You may have to invest in new tech to facilitate virtual training.
  • You may have to compete with many other online trainers to get clients.

In conclusion, online personal training is a great way for personal trainers to expand their reach, tailor services to their clients’ individual needs, and generate more income. With the right pricing strategy, online trainers can attract and retain clients while also generating a significant income. However, there are also some potential drawbacks to online training, such as the lack of in-person connection and the need to invest in additional technology. Ultimately, it’s up to each trainer to decide if the pros outweigh the cons and if online training is the right fit for them.

If you looking for remote personal trainer jobs, check out our job board for the newest open roles!